Ginkgo Swan Lake: A Unique Signage System Inspired by Nature

Bringing Purity, Tranquility, and Eternity to the Park

Ginkgo Swan Lake is a park in Jiaxing City, China, that embraces the theme of the Ginkgo tree. To enhance the visitor experience and guide them through the park, Hangzhou Signsun has designed a signage system inspired by the graceful swan and the elegant ginkgo leaf.

The Ginkgo Swan Lake signage system stands out with its unique shape and color, which are derived from pictographic elements. The outline of ginkgo leaves and the pure whiteness of swans compose the design's distinctive rhythm, reflecting the park's serene atmosphere.

What sets this signage system apart is its ability to retain purity, tranquility, and eternity. The entire guide system is crafted with steel plate hollowing, allowing for clear day and night light and shadow. This manufacturing process ensures the longevity of the signs, providing a lasting impression for park visitors.

One of the strengths of the Ginkgo Swan Lake signage system is its personalized customization. It offers multiple styles that form a cohesive guide system, rather than individual products. This series of theme graphic designs adds a touch of elegance and functionality to the park, enhancing the overall visitor experience.

The interaction between graphics and text information plays a crucial role in the functionality of the signage system. Scientifically laid out, the system guides visitors along different routes within the park, ensuring efficient navigation. The various shapes and forms of the graphics and text create an interactive experience, beautifying the surroundings and providing essential guidance.

The Ginkgo Swan Lake signage system was designed and produced in Hangzhou, Zhejiang Province, China, in May 2019. It is set to be completed in Jiaxing City in March 2020 and will be officially opened to the public in April 2020. The project showcases the meticulous research and application of ergonomics to enhance the park's overall image in terms of playability, functionality, and aesthetics.

Overcoming creative and technical challenges, Hangzhou Signsun successfully transformed the seemingly simple shapes into thick stainless steel plates. The integration of light source components without compromising the aesthetics of the design proved to be a significant hurdle. However, the team's expertise and dedication resulted in a visually stunning signage system that seamlessly blends into the park's environment.

Ginkgo Swan Lake has been recognized for its outstanding design by winning the Iron A' Design Award in the Street and City Furniture Design category in 2022. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The signage system's integration of industry best practices and competent technical characteristics contributes to a better world, providing fulfillment and positive experiences for park visitors.

Hangzhou Signsun's Ginkgo Swan Lake signage system is a testament to the harmonious blend of nature-inspired design and functional aesthetics. With its unique shape, personalized customization, and interactive elements, it adds a touch of elegance and guidance to the park, ensuring a memorable experience for visitors.


Project Details and Credits

Project Designers: Hangzhou Signsun Signage System Co., Ltd
Image Credits: Independent intellectual property rights, original design.
Project Team Members: Main creative design: Wu Xiaohua Deepen the design: Wu Junlong Three-dimensional rendering: Zeng Weijie Photograph: Wang Jinguo
Project Name: Ginkgo Swan Lake
Project Client: Hangzhou Signsun Signage System Co., Ltd


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